B2B brand management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Pfoertsch, Waldemar |
| Published: |
Berlin:
Springer,
2006.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
xvi, 357 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9783540253600 3540253602 (hbk.) |