APA Citation

Kotler, P., & Pfoertsch, W. (2006). B2B brand management. Berlin: Springer.

Chicago Style Citation

Kotler, Philip, and Waldemar Pfoertsch. B2B Brand Management. Berlin: Springer, 2006.

MLA Citation

Kotler, Philip, and Waldemar Pfoertsch. B2B Brand Management. Berlin: Springer, 2006.

Warning: These citations may not always be 100% accurate.