The handbook of marketing research : uses, misuses, and future advances

Other Authors: Vriens, Marco, Grover, Rajiv
Language: English
Published: Thousand Oaks: Sage Pub., 2006.
Subjects:
LEADER 00761cam a2200217 7i4500
001 0000018535
005 20170218090000.0
008 071101 eng
020 |a 9781412909976  
020 |a 141290997X (hbk.)  
040 |a DLC 
090 0 0 |a HF5415.2   |b .H53 2006 
245 0 4 |a The handbook of marketing research :   |b uses, misuses, and future advances   |c edited by Rajiv Grover, Marco Vriens. 
260 |a Thousand Oaks:   |b Sage Pub.,   |c 2006. 
300 |a xi, 705 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Vriens, Marco  
700 1 |a Grover, Rajiv  
997 |a Business & Accountancy, Faculty 
999 |a 0000020159  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya