The handbook of marketing research : uses, misuses, and future advances
| Other Authors: | Vriens, Marco, Grover, Rajiv |
|---|---|
| Language: | English |
| Published: |
Thousand Oaks:
Sage Pub.,
2006.
|
| Subjects: |
| Physical Description: |
xi, 705 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781412909976 141290997X (hbk.) |