Global marketing management
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Language: | English |
| Published: |
Hoboken, NJ:
John Wiley & Sons,
2008.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxii, 682 p.: col. ill., col. maps; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780471755272 (pbk.) |