APA Citation

Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). Hoboken, NJ: John Wiley & Sons.

Chicago Style Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Hoboken, NJ: John Wiley & Sons, 2008.

MLA Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Hoboken, NJ: John Wiley & Sons, 2008.

Warning: These citations may not always be 100% accurate.