Power brands : measuring, making and managing brand success

Main Author: Riesenbeck, Hajo
Other Authors: Perrey, Jesko
Language: English
Published: Weinheim: Wiley-VCH, 2007.
Subjects:

1st Floor, Shah Alam

Call Number: HD69 B7 R54 2007
Accession No Item Category SMD Status Notes
0000020178 OPEN SHELF BOK AVAILABLE