APA Citation

Riesenbeck, H., & Perrey, J. (2007). Power brands: Measuring, making and managing brand success. Weinheim: Wiley-VCH.

Chicago Style Citation

Riesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making and Managing Brand Success. Weinheim: Wiley-VCH, 2007.

MLA Citation

Riesenbeck, Hajo, and Jesko Perrey. Power Brands: Measuring, Making and Managing Brand Success. Weinheim: Wiley-VCH, 2007.

Warning: These citations may not always be 100% accurate.