Global marketing

Main Author: Gillespie, Kate
Other Authors: Jeannet, Jean-Pierre, Hennessey, H. David
Language: English
Published: Boston: Houghton Mifflin Co., 2007.
Edition: 2nd ed.
Subjects:
LEADER 00882cam a2200265 7i4500
001 0000018495
005 20170218090000.0
008 071030 eng
020 |a 9780618659531 (hbk.)  
020 |a 0618659536 (hbk.)  
040 |a DLC 
090 0 0 |a HF1416   |b .G58 2007 
100 1 |a Gillespie, Kate  
245 1 0 |a Global marketing   |c Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. 
250 |a 2nd ed. 
260 |a Boston:   |b Houghton Mifflin Co.,   |c 2007. 
300 |a xviii, 618 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing --   |x Management  
650 0 0 |a Export marketing  
700 1 |a Jeannet, Jean-Pierre  
700 1 |a Hennessey, H. David  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000020459  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam