Global marketing
| Main Author: | Gillespie, Kate |
|---|---|
| Other Authors: | Jeannet, Jean-Pierre, Hennessey, H. David |
| Language: | English |
| Published: |
Boston:
Houghton Mifflin Co.,
2007.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xviii, 618 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780618659531 (hbk.) 0618659536 (hbk.) |