Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2009.
|
| Edition: | 13th ed. |
| Subjects: |
| Physical Description: |
xl, 662 p.: col. ill.; 29 cm. |
|---|---|
| ISBN: |
0136009980 (hbk.) 9780136009986 (hbk.) |