Marketing research : an integrated approach

Main Author: Wilson, Alan
Language: English
Published: Harlow, England: Prentice Hall/Financial Times, 2006.
Edition: 2nd ed.
Subjects:
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100 1 |a Wilson, Alan  
245 1 0 |a Marketing research :   |b an integrated approach   |c Alan Wilson. 
250 |a 2nd ed. 
260 |a Harlow, England:   |b Prentice Hall/Financial Times,   |c 2006. 
300 |a xviii, 432 p.:   |b ill.;   |c 25 cm.. 
501 |a With CD-ROM : Marketing research : an integrated approach / Alan Wilson 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
999 |a 0000020448  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam