Marketing research : an integrated approach
Main Author: | Wilson, Alan |
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Language: | English |
Published: |
Harlow, England:
Prentice Hall/Financial Times,
2006.
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Edition: | 2nd ed. |
Subjects: |
Physical Description: |
xviii, 432 p.: ill.; 25 cm.. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780273694748 027369474X (pbk.) |