Marketing research : an integrated approach
| Main Author: | Wilson, Alan |
|---|---|
| Language: | English |
| Published: |
Harlow, England:
Prentice Hall/Financial Times,
2006.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xviii, 432 p.: ill.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273694748 027369474X (pbk.) |