Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2006)
Service management and marketing : customer management in service competition
| Main Author: | Gronroos, Christian |
|---|---|
| Language: | English |
| Published: |
Chichester, West Sussex, England:
John Wiley & Sons,
2007.
|
| Edition: | 3rd ed. |
| Subjects: |