Service management and marketing : customer management in service competition
| Main Author: | Gronroos, Christian |
|---|---|
| Language: | English |
| Published: |
Chichester, West Sussex, England:
John Wiley & Sons,
2007.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
x, 483 p.: col. ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470028629 (pbk.) |