APA Citation

Gronroos, C. (2007). Service management and marketing: Customer management in service competition (3rd ed.). Chichester, West Sussex, England: John Wiley & Sons.

Chicago Style Citation

Gronroos, Christian. Service Management and Marketing: Customer Management in Service Competition. 3rd ed. Chichester, West Sussex, England: John Wiley & Sons, 2007.

MLA Citation

Gronroos, Christian. Service Management and Marketing: Customer Management in Service Competition. 3rd ed. Chichester, West Sussex, England: John Wiley & Sons, 2007.

Warning: These citations may not always be 100% accurate.