Marketing research essentials

Main Author: McDaniel, Carl
Other Authors: Gates, Roger
Language: English
Published: Hoboken, N.J.: John Wiley & Sons, Inc., 2006.
Edition: 5th ed.
Subjects:
LEADER 00749cam a2200229 7i4500
001 0000018403
005 20170218090000.0
008 071023 eng
020 |a 0471684767 (pbk.)  
020 |a 9780471684763  
040 |a DLC 
090 0 0 |a HF5415.2   |b .M33 2006 
100 1 |a McDaniel, Carl  
245 1 0 |a Marketing research essentials   |c Carl McDaniel, Jr., Roger Gates. 
250 |a 5th ed. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons, Inc.,   |c 2006. 
300 |a xvi, 479 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Gates, Roger  
997 |a Business & Accountancy, Faculty 
999 |a 0000020127  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya