Marketing research essentials
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Gates, Roger |
| Language: | English |
| Published: |
Hoboken, N.J.:
John Wiley & Sons, Inc.,
2006.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xvi, 479 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471684767 (pbk.) 9780471684763 |