APA Citation

McDaniel, C., & Gates, R. (2006). Marketing research essentials (5th ed.). Hoboken, N.J.: John Wiley & Sons, Inc..

Chicago Style Citation

McDaniel, Carl, and Roger Gates. Marketing Research Essentials. 5th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.

MLA Citation

McDaniel, Carl, and Roger Gates. Marketing Research Essentials. 5th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.

Warning: These citations may not always be 100% accurate.