The marketing plan

Main Author: Cohen, William A
Language: English
Published: Hoboken, NJ: John Wiley & Sons, 2006.
Edition: 5th ed.
Subjects:
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008 071023 eng
020 |a 047175529X (pbk.)  
020 |a 9780471755296  
090 0 0 |a HF5415.13   |b .C83 2006 
100 1 |a Cohen, William A  
245 1 4 |a The marketing plan   |c William A. Cohen. 
250 |a 5th ed. 
260 |a Hoboken, NJ:   |b John Wiley & Sons,   |c 2006. 
300 |a xviii, 350 p.:   |b ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000020118  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam