|
|
|
|
| LEADER |
00727cam a2200217 7i4500 |
| 001 |
0000018376 |
| 005 |
20251204090000.0 |
| 008 |
071023 eng |
| 020 |
|
|
|a 047175529X (pbk.)
|
| 020 |
|
|
|a 9780471755296
|
| 090 |
0 |
0 |
|a HF5415.13
|b .C83 2006
|
| 100 |
1 |
|
|a Cohen, William A
|
| 245 |
1 |
4 |
|a The marketing plan
|c William A. Cohen.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Hoboken, NJ:
|b John Wiley & Sons,
|c 2006.
|
| 300 |
|
|
|a xviii, 350 p.:
|b ill.;
|c 28 cm.
|
| 500 |
|
|
|a Gift: Selangor Business School (SBS)
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000020118
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
