The marketing plan
| Main Author: | Cohen, William A |
|---|---|
| Language: | English |
| Published: |
Hoboken, NJ:
John Wiley & Sons,
2006.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xviii, 350 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
047175529X (pbk.) 9780471755296 |