APA Citation

Cohen, W. A. (2006). The marketing plan (5th ed.). Hoboken, NJ: John Wiley & Sons.

Chicago Style Citation

Cohen, William A. The Marketing Plan. 5th ed. Hoboken, NJ: John Wiley & Sons, 2006.

MLA Citation

Cohen, William A. The Marketing Plan. 5th ed. Hoboken, NJ: John Wiley & Sons, 2006.

Warning: These citations may not always be 100% accurate.