APA Citation
Cohen, W. A. (2006). The marketing plan (5th ed.). Hoboken, NJ: John Wiley & Sons.
Chicago Style CitationCohen, William A. The Marketing Plan. 5th ed. Hoboken, NJ: John Wiley & Sons, 2006.
MLA CitationCohen, William A. The Marketing Plan. 5th ed. Hoboken, NJ: John Wiley & Sons, 2006.
Warning: These citations may not always be 100% accurate.