Introduction to marketing
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Lamb, Charles W., Hair, Joseph F. |
| Edition: | Ninth edition. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy Gift: Saudara Arshad Ariff |
|---|---|
| Physical Description: |
xxxi, 671 pages: colour illustrations; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324544014 (international ed.) 9780324544015 (international ed.) |