Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Bitner, Mary Jo, Gremler, Dwayne D |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2006.
|
| Edition: | 4th ed. |
| Subjects: |