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| LEADER |
01157cam a2200313 7i4500 |
| 001 |
0000018358 |
| 005 |
20240326090000.0 |
| 008 |
071009 eng |
| 020 |
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|a 9780071244961
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| 020 |
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|a 0071244964 (pbk.)
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| 020 |
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|a 9780072961942
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| 020 |
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|a 0072961945 (hbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HD9980.5
|b .Z45 2006
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| 100 |
1 |
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|a Zeithaml, Valarie A
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo. Bitner, Dwayne D. Gremler.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2006.
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| 300 |
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|a xxvii, 708 p.:
|b ill., map;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 650 |
0 |
0 |
|a Customer services
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| 700 |
1 |
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|a Bitner, Mary Jo
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| 700 |
1 |
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|a Gremler, Dwayne D
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000017677
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000020130
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000020158
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000063712
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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