Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Bitner, Mary Jo, Gremler, Dwayne D |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2006.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xxvii, 708 p.: ill., map; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071244961 0071244964 (pbk.) 9780072961942 0072961945 (hbk.) |