Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Bitner, Mary Jo, Gremler, Dwayne D |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2006.
|
| Edition: | 4th ed. |
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD9980 5 Z45 2006 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000017677 | OPEN SHELF | BOK | AVAILABLE |
| 0000020130 | OPEN SHELF | BOK | AVAILABLE |
| 0000020158 | OPEN SHELF | BOK | AVAILABLE |