Handbook of marketing
| Other Authors: | Weitz, Barton, Wensley, Robin |
|---|---|
| Language: | English |
| Published: |
London:
Sage Pub.,
2002.
|
| Subjects: |
| Physical Description: |
xix, 582 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0761956824 (hbk.) 9181472921206 (pbk.) 9780761956822 (hbk.) 1412921201 (pbk.) |