Consumer behavior : buying, having, and being
Main Author: | Solomon, Michael R |
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Language: | English |
Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2007.
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Edition: | 7th ed. |
Subjects: |
Item Description: |
Gift: Faculty of Business & Accountancy |
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Physical Description: |
xviii, 654 p.: col. ill.; 29 cm. |
Bibliography: |
Includes bibliographical references and index |
ISBN: |
013202358X (pbk.) 9780132023580 |