Consumer behavior : buying, having, and being

Main Author: Solomon, Michael R
Language: English
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Edition: 7th ed.
Subjects:
Item Description: Gift: Faculty of Business & Accountancy
Physical Description: xviii, 654 p.: col. ill.; 29 cm.
Bibliography: Includes bibliographical references and index
ISBN: 013202358X (pbk.)
9780132023580