Marketing research
| Main Author: | Aaker, David A |
|---|---|
| Other Authors: | Kumar, V, Day, George S |
| Language: | English |
| Published: |
Hoboken, NJ:
John Wiley & Sons,
2007.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xvii, 774 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0470050764 (hbk.) 9780470050767 |