APA Citation

Aaker, D. A., Kumar, V., & Day, G. S. (2007). Marketing research (9th ed.). Hoboken, NJ: John Wiley & Sons.

Chicago Style Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 9th ed. Hoboken, NJ: John Wiley & Sons, 2007.

MLA Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 9th ed. Hoboken, NJ: John Wiley & Sons, 2007.

Warning: These citations may not always be 100% accurate.