Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (2006)
Marketing management and strategy
| Main Author: | Doyle, Peter |
|---|---|
| Other Authors: | Stern, Philip |
| Language: | English |
| Published: |
New York:
Financial Times Prentice Hall,
2006.
|
| Edition: | 4th ed. |
| Subjects: |