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| LEADER |
00779cam a2200241 7i4500 |
| 001 |
0000018248 |
| 005 |
20170218090000.0 |
| 008 |
071009 eng |
| 020 |
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|a 0273693980 (pbk.)
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| 020 |
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|a 9780273693987
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415
|b .D69 2006
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| 100 |
1 |
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|a Doyle, Peter
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| 245 |
1 |
0 |
|a Marketing management and strategy
|c Peter Doyle and Philip Stern.
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| 250 |
|
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|a 4th ed.
|
| 260 |
|
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|a New York:
|b Financial Times Prentice Hall,
|c 2006.
|
| 300 |
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|a xii, 446 p.:
|b ill.;
|c 27 cm.
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| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Stern, Philip
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000020120
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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