Marketing management and strategy
| Main Author: | Doyle, Peter |
|---|---|
| Other Authors: | Stern, Philip |
| Language: | English |
| Published: |
New York:
Financial Times Prentice Hall,
2006.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xii, 446 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273693980 (pbk.) 9780273693987 |