APA Citation

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). New York: Financial Times Prentice Hall.

Chicago Style Citation

Doyle, Peter, and Philip Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.

MLA Citation

Doyle, Peter, and Philip Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.