International marketing : a global perspective

Main Author: Muhlbacher, Hans
Other Authors: Dahringer, Lee, Leihs, Helmuth
Language: English
Published: London: Thomson Learning, 2006.
Edition: 3rd ed.
Subjects:
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008 071004 eng
020 |a 1844801322 (pbk.)  
020 |a 9781844801329  
040 |a UiTM 
090 0 0 |a HF1416   |b .M84 2006 
100 1 |a Muhlbacher, Hans  
245 1 0 |a International marketing :   |b a global perspective   |c Hans Muhlbacher, Helmuth Leihs, Lee Dahringer. 
250 |a 3rd ed. 
260 |a London:   |b Thomson Learning,   |c 2006. 
300 |a xxvi, 737 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing --   |x Management  
700 1 |a Dahringer, Lee  
700 1 |a Leihs, Helmuth  
997 |a Business & Accountancy, Faculty 
999 |a 0000020139  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam