International marketing : a global perspective
| Main Author: | Muhlbacher, Hans |
|---|---|
| Other Authors: | Dahringer, Lee, Leihs, Helmuth |
| Language: | English |
| Published: |
London:
Thomson Learning,
2006.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxvi, 737 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1844801322 (pbk.) 9781844801329 |