Essentials of services marketing
by: Lovelock, Christopher
Published: (2009)
Principles of service marketing and management
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wright, Lauren |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
2002.
|
| Edition: | 2nd ed. |
| Subjects: |