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00982cam a2200253 7i4500 |
| 001 |
0000018207 |
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20180214090000.0 |
| 008 |
070928 eng |
| 020 |
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|a 0130950122 (pbk.)
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| 020 |
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|a 9780130950123
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| 090 |
0 |
0 |
|a HD9981.5
|b .L68 2002
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| 100 |
1 |
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|a Lovelock, Christopher
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| 245 |
1 |
0 |
|a Principles of service marketing and management
|c Christopher Lovelock, Lauren Wright.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Upper Saddle River, NJ:
|b Prentice Hall,
|c 2002.
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| 300 |
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|a xix, 436 p.:
|b ill.;
|c 26 cm.
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Service industries --
|x Management --
|z United States
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing --
|z United States
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| 700 |
1 |
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|a Wright, Lauren
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000028072
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000059849
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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