Principles of service marketing and management
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wright, Lauren |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
2002.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xix, 436 p.: ill.; 26 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130950122 (pbk.) 9780130950123 |