APA Citation

Lovelock, C., & Wright, L. (2002). Principles of service marketing and management (2nd ed.). Upper Saddle River, NJ: Prentice Hall.

Chicago Style Citation

Lovelock, Christopher, and Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2002.

MLA Citation

Lovelock, Christopher, and Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.