Contemporary advertising
by: Bovee, Courtland L
Published: (1992)
Contemporary advertising
Main Author: | Bovee, Courtland L |
---|---|
Other Authors: | Arens, William F |
Published: |
Homewood, IL:
Irwin,
1992.
|
Edition: | 4th ed. |
Series: |
Irwin series in marketing
|
Subjects: |
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