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| LEADER |
00601cam a2200193 7i4500 |
| 001 |
0000018206 |
| 005 |
20120904090000.0 |
| 020 |
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|a 9780256128215
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| 020 |
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|a 0256128219 (pbk.)
|
| 090 |
0 |
0 |
|a HF5821
|b .B68 1992
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| 100 |
1 |
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|a Bovee, Courtland L
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| 245 |
1 |
0 |
|a Contemporary advertising
|c Courtland L. Bovee, William F. Arens.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Homewood, IL:
|b Irwin,
|c 1992.
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| 300 |
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|a 1 v. (various pagings):
|b col. ill.;
|c 28 cm.
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| 490 |
0 |
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|a Irwin series in marketing
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| 650 |
0 |
0 |
|a Advertising
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| 700 |
1 |
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|a Arens, William F
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| 999 |
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|a 0000027416
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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