Contemporary advertising
| Main Author: | Bovee, Courtland L |
|---|---|
| Other Authors: | Arens, William F |
| Published: |
Homewood, IL:
Irwin,
1992.
|
| Edition: | 4th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
| Physical Description: |
1 v. (various pagings): col. ill.; 28 cm. |
|---|---|
| ISBN: |
9780256128215 0256128219 (pbk.) |