APA Citation
Bovee, C. L., & Arens, W. F. (1992). Contemporary advertising (4th ed.). Homewood, IL: Irwin.
Chicago Style CitationBovee, Courtland L., and William F. Arens. Contemporary Advertising. 4th ed. Homewood, IL: Irwin, 1992.
MLA CitationBovee, Courtland L., and William F. Arens. Contemporary Advertising. 4th ed. Homewood, IL: Irwin, 1992.
Warning: These citations may not always be 100% accurate.