Bank marketing handbook : how to compete in the financial services industry

Main Author: McMahon, Robert J
Language: English
Published: Boston, MA: Bankers Pub. Co., 1992.
Subjects:
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005 20170218090000.0
008 070926 eng
020 |a 087267102X (pbk.)  
040 |a OhCoOLI 
090 0 0 |a HG1616.M3   |b M36 1992 
100 1 |a McMahon, Robert J  
245 1 0 |a Bank marketing handbook :   |b how to compete in the financial services industry   |c Robert J. McMahon. 
260 |a Boston, MA:   |b Bankers Pub. Co.,   |c 1992. 
300 |a xviii, 339 p.;   |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Bank marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000027577  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya