Bank marketing handbook : how to compete in the financial services industry
| Main Author: | McMahon, Robert J |
|---|---|
| Language: | English |
| Published: |
Boston, MA:
Bankers Pub. Co.,
1992.
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| Subjects: |
| Physical Description: |
xviii, 339 p.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
087267102X (pbk.) |