Contemporary advertising
| Main Author: | Bovee, Courtland L |
|---|---|
| Other Authors: | Arens, William F |
| Published: |
Boston:
Irwin,
1992.
|
| Edition: | 4th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxxi, 718 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
025609196X (hbk.) 9780256091960 |