APA Citation

Bovee, C. L., & Arens, W. F. (1992). Contemporary advertising (4th ed.). Boston: Irwin.

Chicago Style Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. 4th ed. Boston: Irwin, 1992.

MLA Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. 4th ed. Boston: Irwin, 1992.

Warning: These citations may not always be 100% accurate.