Contemporary advertising
| Main Author: | Bovee, Courtland L |
|---|---|
| Other Authors: | Arens, William F |
| Published: |
Boston:
Irwin,
1992.
|
| Edition: | 4th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5821 B68 1992 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000027415 | OPEN SHELF | BOK | AVAILABLE |
| 0000027426 | OPEN SHELF | BOK | AVAILABLE |